Admin Session: ClientBAY Marketing and Action Plans

Admin Session: ClientBAY Marketing and Action Plans

Back At You Admin Session 2: ClientBAY Marketing and Action Plans

Congratulations on completing your Second Manager Session. Here is the checklist of items that we suggest you start on:

Marketing
  1. Build out any Company Content
  2. Build out any Contact Campaigns you need
  3. Build out any Event Campaigns you need
  4. Enter in your Marketing Disclosures
Action Plans
  1. Build or modify your Agent Onboarding and Retention Action Plans
  2. Build or modify your Contact and Lead Action Plans
  3. Build or modify your Listing Action Plans
  4. Create any needed Coordinator Groups for your Action Plans
  5. If needed, set your Default Action Plans




Ordering Postcards

Your agents will have the ability to order postcards for marketing purposes through ClientBAY. This is a quick and simple system to utilize if hard copy mail is part of your agents marketing plan. All of the cards are 6x8 and are on High Gloss cardstock with UV coating on each side. They really are big and beautiful cards.

To learn more about Postcards click here


Creating Content

Creating content under the Admin tab will allow you to create content for the whole entire company to utilize. To create those pieces of content, select the Settings icon in the upper right hand corner of ClientBAY. Then select Content under the Marketing section. This will open up your Main Content Dashboard. All of the pieces of content that you create will appear on this screen where you can also easily edit or delete them.  As a reminder, any marketing that you create under the Admin tab will be available for the agents to utilize. If you want to create content just for you to use, please do so under the Marketing tab.

To read more about the different types of content you can create, and how to edit or delete that content, click here


Drip Marketing Campaigns

As Admin, you are able to create company wide Drip Marketing Campaigns for your agents to utilize. Drip Marketing Campaigns are a series of emails that automatically go out to selected recipients. 

When creating Drip Marketing Campaigns as Admins, you are able to create two different types of campaigns for the company and agents to utilize:

  1. Contact Campaigns 
  2. Event Campaigns 

To learn more about how to create and edit your Company Drip Marketing Campaigns, click here.


Marketing Disclosures

Certain franchises and MLSs want disclaimers on marketing pieces and you are easily able to do this in ClientBAY. If you need help with your Marketing Disclosures, please be sure to let us know.

To learn more about how to add and edit these Marketing Disclaimers, click here



What Are Action Plans

Action plans are a series of to-do events that are set up to automatically happen - whether that is an automatic system email, a drip email campaign, or manual to do items like a follow up reminder.

At the Admin level, you are able to create three different types of Action Plans

  1. Agent Action Plans

  2. Contact and Lead Action Plans

  3. Listing Action Plan

Agents are also able to create their own Contact/Lead and Listing Action Plans. To read more about how an agent can create an Action Plan click here.


Agent Action Plans

Only Admin and Staff are able to create and use and see these Action Plans. We see different companies really utilizing these Agent Action Plans to help Onboard New Agents, to help retain the Agents they currently, and also to help with Recruiting Agents as well. If you need help creating a specific Action Plan, we are always available to help!

To learn more about how to create or modify Agent Action Plans, click here

Coordinator Groups

A coordinator group is a designated group of people. These groups are great to utilize within those Agent Onboarding and Agent Retention Action Plans when assigning certain Action Plan items and will assign that to-do item to the people within the specified Coordinator Group. 

To learn more about how to create and edit these Coordinator Groups, click here

Attaching an Agent Action Plan to an Agent

There are a couple of ways you can attach these Action Plans to your Agents. 

You can attach an Agent Action Plan to an Agent via the User Management Tab, or you can have a Default Action Plan automatically attach itself to every new Agent that is put in the system.
To learn more on how to attach an Agent to an Agent Action Plan,  click here

Contact and Lead Action Plans

A Contact and Leads Action Plan is an Action Plan that you can attach to Contacts and Leads. Action Plans are a series of events, automated emails, follow-up requests, etc., that will help you keep track of everything you need to do for a contact/lead or listing! Where we see companies utilize these Action Plans the most is creating Action Plans that will attach to a new lead when it comes into the system, Action Plans to help your Agents keep in contact with their Past Clients and SOI, and also Action Plans for Active Buyers or Sellers.

To learn more about how to create or modify your Contact and Lead Action Plans, click here.

Attaching a Lead Action Plan to a Status Code

When a Lead comes into the system, it will be assigned an Status Code. Agents are able to change these Status Codes in their Lead CRM. As Admin, you can add, edit and assign Action Plans to these Lead Status Codes to help keep your Agents organized when it comes to their leads.

To learn more about attaching Action Plans to  Lead Status Codes, click here

Listing Action Plans

You can create Listing Action Plans for your Agents to utilize on their listings. A great example of one of these would be a New Listing Action Plan so your agents have a path to follow whenever they get a new listing. Remember, an Action Plan is a series of events, automated emails, follow-ups requests and marketing reminders that will help an Agent stay on top of their Listings and the promises they made with their Seller.

To learn more about creating Listing Action Plans, click here


Automatically Attaching Listing Action Plans to a Listing

You can have a Listing Action Plan automatically attach to any New Listing that comes into the system or any Listing that gets a Price Reduction. When you do this, any time a New Listing comes into the system, or a Listing gets a Price Reduction, an Action Plan will automatically be attached to that Listing helping your agent get that listing sold.

To learn more about this, click here

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