Writing a blog is an art, but it’s also a powerful tool for your business. Here are nine essential tips to help you write content that resonates with readers and performs well on search engines! ✍️🚀
People read blogs because they want a human perspective, not a corporate brochure. Share your unique voice and professional insights! Your readers are there because they value your take on the market.
Support your arguments by linking to high-quality, contextual sources. Whether it's a local news story or a neighborhood guide, linking to other relevant pages adds credibility and improves your SEO.
Time is a finite resource. Aim to provide the maximum amount of value using the fewest words possible. Keep your sentences punchy and your paragraphs short to keep busy readers engaged.
Your headline should be a "hook" that contains your main point. Look at national newspapers for inspiration—aim for titles that are impossible to ignore but clearly explain what the post is about.
Think about what your clients are typing into Google (e.g., "Best neighborhoods in [City]"). Include these keywords in your headers and body text, but ensure they flow naturally.
Don’t "keyword stuff" just for the sake of it. If a search term doesn't directly relate to your topic, leave it out. Search engines reward relevancy over quantity!
Good writing happens in the editing phase. Before hitting "Submit," re-read your post and cut out any fluff or repetitive sentences. A clean post is a professional post.
Timing matters! Statistics show that a huge portion of web browsing happens before work and during morning breaks. Getting your content out early ensures you catch those "fresh eyes" at the start of the day.
Don't blog in a vacuum. Follow other local blogs, leave thoughtful comments, and include a link back to your own site. It’s a great way to build a community and grow your following.
🚀 Quick Tip: If you're stuck on what to write, think of the top 3 questions you were asked by clients this week. Those questions make for perfect blog posts!