This guide covers Dynamic Pages—powerful tools that pull live data directly from the MLS to showcase specific types of properties or local areas.
Dynamic Pages automatically update your website with the latest MLS data based on rules you set. There are two main types:
Listing Pages: Group properties by specific criteria (e.g., Luxury Homes, Fixer-Uppers, or New Construction). 🏠
Area Pages: Group properties by a specific location (e.g., Specific Zip Codes, Neighborhoods, or Farmed Areas). 📍
Use this to showcase niche property types (like "Golf Course Homes").
Open Page Manager: Log in to your agent website and click Pages in the black editing bar.
Create New Page: Click the +New Page button in the upper right.
Choose a Template: Scroll down to the Dynamic Page Template section. Select Listings Template 1 or Listings Template 2, then click Next.
Set Page Details: Fill in the following:
Page Name: Used for the URL (this cannot be changed later—choose wisely!). 🔗
Page Title: The header that visitors see (can be changed later).
Meta Tags: Keywords to help Google find your page. 🔍
Registration: Decide if users must sign up to view these listings.
Configure the Feed: Click the grey edit button over the Listings Feed section.
Set your specific criteria (Price, Property Type, etc.).
In the Layout section, choose your column count and listings per page.
Add Content & Save: Upload a high-quality photo and add descriptive text. Click the green Save button.
Use this to become the "local expert" for a specific community or city.
Start the Process: Navigate to Pages > +New Page.
Select Area Template: Scroll to the Dynamic Page Template section and choose Area Template 1 or Area Template 2. Click Next.
Fill in Details: Just like the listing page, set your Page Name, Title, and Description. ✍️
Define the Area: Click the grey dot on the listings feed. A window will pop up allowing you to select your specific target area (Zip, City, or County).
Refine & Polish: Add your custom text and images to tell the story of that neighborhood. If you have a video of the area, add it to the Optional YouTube field! 📽️
Finalize: Once the results look correct, click the green Save button.
Wait to Link: Don't add the page to your navigation menu until you are 100% finished with the design.
Be Specific: Instead of "Homes for Sale," try "Modern Luxury Condos in [City Name]" to improve your SEO and attract higher-quality leads.
Use Visuals: Always include a unique header photo that represents the specific area or lifestyle you are promoting.