Email Drip Campaigns

Email Drip Campaigns

You can create an eMarketing Campaign to send out emails to your contacts.

This is a great way to measure if your contacts are reading your emails, get statistics on clicks, and schedule emails to go out on a future date.


Before you start creating your campaign, we ALWAYS recommend that you create your content FIRST. 

To learn how to create content click here

Create Your Campaign:

To start building your campaign, go to your Campaign Dashboard by selecting the Marketing tab and then Email Campaigns.

Once on the campaign dashboard, select the +Campaign icon in the upper right hand corner
On the screen that appears, name your campaign and select the first piece of content you want emailed out in this campaign.
On the next screen, fill out the email subject line.
With the Send Using Drop Down menu, you can select when you would like this email to send then click Finish:
      DATE: the email will send out on the date your specify
      MONTH: the email will send out on the month that you select
      HOLIDAY/BIRTHDAY: the email will send out on the holiday or birthday you select
      INTERVAL: you will choose the number of days after the person is added to the campaign that the email will go out
      DAY OF THE WEEK: you will choose the day that the content sends out on
      BUYER/SELLER TRANSACTION DATE: you will choose the interval after the transaction that the email sends. This date pulls from the contact's CRM.
Be sure to select the Send After Time drop down menu and select the time you want this email to start sending out to your recipients. If no time is selected, the system will start sending on midnight.
Once your first email has been created you will see that campaign appear on the Campaign Dashboard.
Select that campaign from the dashboard to be taken to that campaign where you can add more emails to the campaign by selecting the +Event icon in the upper right hand corner and repeating the steps above until you have all of the emails created. 

Add Recipients To Your Campaign:

Now that your campaigns are created, start adding recipients to your campaigns!

First make sure you are in the campaign you want to add recipients to by selecting it from the Campaign Dashboard
In the upper right hand corner, select the +Recipients icon
A window will appear where you can add recipients via Contacts from your CRM or select from your Contact Types.
Once you have everyone selected that you want to receive this campaign, select the Finish button and those people will then be added to the campaign.



Campaign Statistics: 

Keep track of your campaign statistics through your main Campaign Dashboard. Go to Marketing-> Email Campaigns to see all of the campaigns that you have created. 
You will be able to keep track of which campaigns are active, how many times it has been sent, viewed, and clicked.
Click into a campaign to get more detailed stats about that specific campaign.
You will be able to view the recipients of each campaign and even view the activity for each event in a campaign as well as people who have unsubscribed from your campaigns. and put themselves on a Do Not Send list




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